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Aetheron Lab
Exploring real-world business challenges and the strategies companies used to solve them. One problem, one breakthrough at a time
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Part 2: The Rise, Fall, and Rebirth of Parker Conrad: From Zenefits to Rippling
In Silicon Valley, the line between failure and fortune is razor thin. Parker Conrad walked that line with Zenefits and stumbled, hard....
Pivot
sambeet parija
2 days ago
4 min read
Part 1: How Zenefits’ Obsession with Speed Triggered a $4.5B Meltdown
In the early 2010s, Zenefits was the golden child of Silicon Valley. Founded by Parker Conrad in 2013, the pitch was elegant and...
Pivot
sambeet parija
6 days ago
3 min read
How a Failed Game Gave Birth to Slack
In the early 2010s, Silicon Valley was awash with gaming startups chasing the next big MMORPG ( Massively multiplayer online...
Pivot
sambeet parija
Apr 4
3 min read
How Shopify Turned a Snowboard Store into a Global Commerce Platform
Back in 2004, three friends decided to sell snowboards online. That’s it. That was the whole idea. No master plan. No VC pitch decks....
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sambeet parija
Feb 21
3 min read
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